Concepedia

Segmentation-based Targeting

Segmentation-Based Targeting is a marketing strategy that belongs to the category of audience targeting methods, distinguished by its reliance on predefined consumer segments derived from demographic, behavioral, or psychographic characteristics to direct personalized marketing efforts at group levels rather than individuals.

57

Publications

2K

Citations

140

Authors

81

Institutions

Publications per year

2017–2026

12

Parents

Publications

57

Person-Situation: Segmentation's Missing Link

Peter R. Dickson · Journal of Marketing · 1982 · 202 citations

, , +14

An intelligent system for customer targeting: a data mining approach

YongSeog Kim, W. Nick Street · Decision Support Systems · 2003 · 159 citations

, , +16

TARGETING, SEGMENTS AND POSITIONING

Sally Dibb, Lyndon Simkin · International Journal of Retail & Distribution Management · 1991 · 108 citations

, , +17

A dynamic segmentation approach for targeting and customizing direct marketing campaigns

Thomas Reutterer, Andreas Mild, Martin Natter et al. · Journal of Interactive Marketing · 2006 · 106 citations

, , +14

Person-Situation: Segmentation's Missing Link

Peter R. Dickson · Journal of Marketing · 1982 · 102 citations

, , +14

1–5 of 57

Authors

140

  1. JW
    James W. Peltier

    University of Wisconsin–Whitewater, United States

    2 publications · 81 citations

    2

    h-index

  2. JA
    John A. Schribrowsky

    University of Nevada, Las Vegas, United States

    2 publications · 81 citations

    2

    h-index

  3. PR
    Peter R. Dickson

    The Ohio State University, United States

    2 publications · 304 citations

    2

    h-index

  4. BC
    Bonnie Cheuk

    AstraZeneca (United Kingdom), United Kingdom

    1 publications · 11 citations

    1

    h-index

  5. RM
    Ranjan Mishra

    University of Chicago, United States

    1 publications · 11 citations

    1

    h-index

1–5 of 140

Institutions

81

  1. University of Warwick

    Coventry, United Kingdom

    2 h-index

    3 publications

    258 citations

  2. University of St. Thomas - Texas

    Houston, United States

    2 h-index

    2 publications

    39 citations

  3. Vienna University of Economics and Business

    Vienna, Austria

    2 h-index

    2 publications

    126 citations

  4. Suffolk University

    Boston, United States

    2 h-index

    2 publications

    37 citations

  5. University of Wisconsin–Whitewater

    Whitewater, United States

    2 h-index

    2 publications

    81 citations

  6. The University of Texas at Austin

    Austin, United States

    2 h-index

    2 publications

    41 citations

  7. Boston University

    Boston, United States

    2 h-index

    3 publications

    55 citations

  8. University of Nevada, Las Vegas

    Las Vegas, United States

    2 h-index

    2 publications

    81 citations

1–8 of 81

Venues

  1. Journal of Direct Marketing

    JDM · 3 publications · 104 citations

    3

    h-index

  2. 2

    h-index

  3. Journal of Marketing

    JM · 2 publications · 304 citations

    2

    h-index

  4. Expert Systems with Applications

    2 publications · 36 citations

    2

    h-index

  5. Management Decision

    2 publications · 106 citations

    2

    h-index

1–5