Concepedia

John A. Schribrowsky

JA

Statistics

Publications

2

Citations

81

H-Index

2

Active since

1992

Affiliations

University of Nevada, Las Vegas(Current)

University of Wisconsin–Whitewater

John A. Schribrowsky is an author at University of Nevada, Las Vegas specializing in customer needs analysis, descriptive data, and benefit segmentation.

Publications per year

1992–1997

2

Publications

2

The use of need-based segmentation for developing segment-specific direct marketing strategies

James W. Peltier, John A. Schribrowsky · Journal of Direct Marketing · 1997 · 63 citations

, , +16

The use of need-based segmentation for developing segment-specific direct marketing strategies

James W. Peltier, John A. Schribrowsky · Journal of Direct Marketing · 1992 · 18 citations

, , +16

1–2 of 2