Concepedia

Andreas Mild

AM

17

Publications

1.3K

Citations

14

H-Index

1999

Active since

Affiliations

Vienna University of Economics and Business(Current)

Goethe University Frankfurt

University of Vienna

BOKU University

Andreas Mild is an author at Vienna University of Economics and Business specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingEngineeringStrategic ManagementSupply Chain ManagementLogisticsTechnologyBusiness StrategyInnovation Management

Publications per year

1999–2019

17

Publications

17

Options Analysis of Software Platform Decisions: A Case Study1

Alfred Taudes, Markus Feurstein, Andreas Mild · MIS Quarterly · 2000 · 313 citations

Open innovation modes and the role of internal R&D

Alexander Schroll, Andreas Mild · European Journal of Innovation Management · 2011 · 148 citations

Innovation Evaluation, Innovation Adoption, Inbound Open Innovation +18

An improved collaborative filtering approach for predicting cross-category purchases based on binary market basket data

Andreas Mild, Thomas Reutterer · Journal of Retailing and Consumer Services · 2003 · 139 citations

Group Recommenders, Engineering, Data Science +10

A dynamic segmentation approach for targeting and customizing direct marketing campaigns

Thomas Reutterer, Andreas Mild, Martin Natter et al. · Journal of Interactive Marketing · 2006 · 106 citations

How low can you go? — Overcoming the inability of lenders to set proper interest rates on unsecured peer-to-peer lending markets

Andreas Mild, Martin Waitz, Jürgen Wöckl · Journal of Business Research · 2015 · 94 citations

Fintech, Economics, Proper Interest Rates +8

Rows per page

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