Consent-Based Marketing is a marketing paradigm that fundamentally requires explicit consumer permission as a prerequisite for data collection and personalized communication, distinguishing it from non-consensual or opportunistic marketing approaches within the domain of personalized marketing.
24
Publications
1.3K
Citations
53
Authors
31
Institutions
Publications per year
2017–2026
5
Variants
Permission Marketing
Parents
Publications
24
Neuromarketing and Consumer Free Will
R. M. Wilson, Jeannie Gaines, Ronald Paul Hill · Journal of Consumer Affairs · 2008 · 201 citations
Business, Marketing, Neuroscience +17
1–5 of 24
Authors
53
- JM
2
h-index
- SJ
2
h-index
- FB
2
h-index
- RM
1
h-index
- DB
1
h-index
1–5 of 53
Institutions
31
The University of Western Australia
Perth, Australia
2 h-index
5 publications
464 citations
University of East Anglia
Norwich, United Kingdom
2 h-index
3 publications
202 citations
Villanova University
Radnor, United States
1 h-index
1 publications
201 citations
Arkansas Tech University
Russellville, United States
1 h-index
1 publications
22 citations
University of Minnesota
Minneapolis, United States
1 h-index
1 publications
60 citations
University of Memphis
Memphis, United States
1 h-index
1 publications
55 citations
University of Applied Sciences and Arts of Southern Switzerland
Manno, Switzerland
1 h-index
1 publications
43 citations
Newcastle University
Newcastle upon Tyne, United Kingdom
1 h-index
2 publications
42 citations
1–8 of 31
Venues
- Journal of Interactive Marketing
JIM · 2 publications · 281 citations
2
h-index
- Journal of Public Policy & Marketing
JPP&M · 2 publications · 193 citations
2
h-index
- SSRN Electronic Journal
Repository · 2 publications · 36 citations
2
h-index
- Recherche et Applications en Marketing (English Edition)
RAM · 1 publications · 12 citations
1
h-index
- Cornell Hotel and Restaurant Administration Quarterly
CQ · 1 publications · 55 citations
1
h-index
1–5