Ross D. Petty

Enhancing Knowledge Development in Marketing

Easwar S. Iyer, Jill Avery, Sundar G. Bharadwaj et al. · 2010 · 334 citations

Business, Marketing, Marketing Management +14

Obesity and the Role of Food Marketing: A Policy Analysis of Issues and Remedies

Kathleen Seiders, Ross D. Petty · Journal of Public Policy & Marketing · 2004 · 215 citations

Public Health, Health Policy, Public Health Nutrition +17

Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices that Mask Marketing Messages

Ross D. Petty, J. Craig Andrews · Journal of Public Policy & Marketing · 2008 · 142 citations

Business, Marketing, Marketing Management +17

Marketing without Consent: Consumer Choice and Costs, Privacy, and Public Policy

Ross D. Petty · Journal of Public Policy & Marketing · 2000 · 104 citations

Law, Economics, Public Policy +17

Wireless Advertising Messaging: Legal Analysis and Public Policy Issues

Ross D. Petty · Journal of Public Policy & Marketing · 2003 · 59 citations

Business, Business Law, Communication +17