Concepedia

J. Craig Andrews

JC

61

Publications

6.1K

Citations

39

H-Index

1988

Active since

Affiliations

Marquette University(Current)

University of Arkansas at Fayetteville

Villanova University

University of Virginia

Louisiana State University

J. Craig Andrews is an author at Marquette University specializing in marketing, consumer research, and management.

Top concepts

Publications per year

1988–2021

61

Publications

61

In Search of the Marketing Imagination: Factors Affecting the Creativity of Marketing Programs for Mature Products

J. Craig Andrews, Daniel C. Smith · Journal of Marketing Research · 1996 · 454 citations

A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research

J. Craig Andrews, Srinivas Durvasula, Syed H. Akhter · Journal of Advertising · 1990 · 437 citations

Consumer Generalization of Nutrient Content Claims in Advertising

J. Craig Andrews, Richard G. Netemeyer, Scot Burton · Journal of Marketing · 1998 · 326 citations

, , +16

Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude Toward Advertising in General

Srinivas Durvasula, J. Craig Andrews, Steven Lysonski et al. · Journal of Consumer Research · 1993 · 288 citations

Understanding how Graphic Pictorial Warnings Work on Cigarette Packaging

Jeremy Kees, Scot Burton, J. Craig Andrews et al. · Journal of Public Policy & Marketing · 2010 · 241 citations

, , +23

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