Concepedia

Srinivas Durvasula

SD

45

Publications

4.5K

Citations

30

H-Index

1989

Active since

Affiliations

Marquette University(Current)

Louisiana State University

National University of Singapore

College of Business Administration

University of South Carolina

Srinivas Durvasula is an author at Marquette University specializing in management, marketing, and consumer research.

Top concepts

Publications per year

1989–2016

45

Publications

45

A Cross-National Assessment of the Reliability and Validity of the CETSCALE

Richard G. Netemeyer, Srinivas Durvasula, Donald R. Lichtenstein · Journal of Marketing Research · 1991 · 572 citations

A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research

J. Craig Andrews, Srinivas Durvasula, Syed H. Akhter · Journal of Advertising · 1990 · 437 citations

Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude Toward Advertising in General

Srinivas Durvasula, J. Craig Andrews, Steven Lysonski et al. · Journal of Consumer Research · 1993 · 288 citations

A Cross-National Assessment of the Reliability and Validity of the CETSCALE

Richard G. Netemeyer, Srinivas Durvasula, Donald R. Lichtenstein · Journal of Marketing Research · 1991 · 280 citations

, , +23

Cross‐Cultural Generalizability of a Scale for Profiling Consumers' Decision‐Making Styles

Srinivas Durvasula, Steven Lysonski, J. Craig Andrews · Journal of Consumer Affairs · 1993 · 224 citations

, , +18

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