Srinivas Durvasula - Concepedia

Concepedia

Author

Srinivas Durvasula

Marquette University

Also Known As

SRINIVAS DURVASULA, Srinivas Durvasula

66

Publications

4.5K

Citations

30

H-Index

158

Concepts

All Affiliations

Marquette University Louisiana State University National University of Singapore College of Business Administration University of South Carolina

SD

About

Srinivas Durvasula is an author at Marquette University specializing in management, marketing, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	15	16	1K
2	Arts	5	5	473
3	Education	5	5	705
4	Engineering	2	2	37
5	Health Sciences	1	1	80

Srinivas Durvasula

×

45

Publications

4.5K

Citations

30

H-Index

	Year	Citations
A Cross-National Assessment of the Reliability and Validity of the CETSCALE Richard G. Netemeyer, Srinivas Durvasula, Donald R. Lichtenstein Journal of Marketing Research	1991	572
A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research J. Craig Andrews, Srinivas Durvasula, Syed H. Akhter Journal of Advertising	1990	437
Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude Toward Advertising in General Srinivas Durvasula, J. Craig Andrews, Steven Lysonski, Journal of Consumer Research	1993	288
A Cross-National Assessment of the Reliability and Validity of the CETSCALE Richard G. Netemeyer, Srinivas Durvasula, Donald R. Lichtenstein Journal of Marketing Research Quality Of LifeFamily MedicineCross-national AssessmentInternational MarketingConsumer Study	1991	280
Cross‐Cultural Generalizability of a Scale for Profiling Consumers' Decision‐Making Styles Srinivas Durvasula, Steven Lysonski, J. Craig Andrews Journal of Consumer Affairs Behavioral Decision MakingConsumer StudyConsumer ResearchU.s. SamplesConsumer Culture	1993	224
A Cross-Cultural Comparison of Consumer Ethnocentrism in the United States and Russia Srinivas Durvasula, J. Craig Andrews, Richard G. Netemeyer Journal of International Consumer Marketing Customer SatisfactionConsumer StudyConsumer ResearchEducationConsumer Attitude	1997	219
Digital piracy of MP3s: consumer and ethical predispositions Steven Lysonski, Srinivas Durvasula Journal of Consumer Marketing Computer EthicBehavioral Decision MakingDigital MarketingEthical OrientationConsumer Research	2008	192
Some Results on the Behavior of Alternate Covariance Structure Estimation Procedures in the Presence of Non-Normal Data Subhash Sharma, Srinivas Durvasula, William R. Dillon Journal of Marketing Research	1989	177
Testing the SERVQUAL scale in the business‐to‐business sector: The case of ocean freight shipping service Srinivas Durvasula, Steven Lysonski, Subhash C. Mehta Journal of Services Marketing Customer SatisfactionTransport LogisticConsumer ResearchService Quality MeasuresService Quality	1999	162
Money, money, money – how do attitudes toward money impact vanity and materialism? – the case of young Chinese consumers Srinivas Durvasula, Steven Lysonski Journal of Consumer Marketing Young Chinese ConsumersEast Asian StudiesConsumer ResearchRadical ChangeAchievement Vanity	2010	150

Page 1