Concepedia

A Cross-National Assessment of the Reliability and Validity of the CETSCALE

Richard G. Netemeyer, Srinivas Durvasula, Donald R. Lichtenstein

Journal of Marketing Research · 1991 · 572 citations · 11 references

DOI

Concepts

Abstract

Richard G. Netemeyer, Srinivas Durvasula, Donald R. Lichtenstein, A Cross-National Assessment of the Reliability and Validity of the CETSCALE, Journal of Marketing Research, Vol. 28, No. 3 (Aug., 1991), pp. 320-327

References

11

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Designing Research for Application

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Country-of-Origin Effects for Uni-National and Bi-National Products

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