Concepedia
Statistics
Publications
18
Citations
2K
H-Index
15
Active since
1968
Affiliations
University of Michigan(Current)
University of Illinois Urbana-Champaign
Vern Terpstra is an author at University of Michigan specializing in business, international business, and management.
Top concepts
BusinessInternational BusinessManagementMarketingGlobal StrategyInternational MarketingGlobalizationInternational ManagementTradeEconomics
Publications per year
1968–2000
Country-of-Origin Effects for Uni-National and Bi-National Products
C. Min Han, Vern Terpstra · Journal of International Business Studies · 1988 · 971 citations
International Management, Economics, International Marketing +9
Determinants of Foreign Investment of U.S. Advertising Agencies
Vern Terpstra, Chwo‐Ming Joseph Yu · Journal of International Business Studies · 1988 · 407 citations
International Advertising, Advertising, International Finance +5
International Marketing
H. A. Newcomer, Vern Terpstra · Journal of Marketing · 1974 · 104 citations
Strategic Alliances in the Triad: An Exploratory Study
Vern Terpstra, Bernard L. Simonin · Journal of International Marketing · 1993 · 99 citations
Cooperation Theory, International Management, International Relations +15
Comparative analysis for international marketing
Vern Terpstra, Michael Y. Yoshino, A. A. Sherbini · The International Executive · 1968 · 61 citations
International Marketing, Management, Global Marketing +3
1–5 of 18