Concepedia

Vern Terpstra

VT

Statistics

Publications

18

Citations

2K

H-Index

15

Active since

1968

Affiliations

University of Michigan(Current)

University of Illinois Urbana-Champaign

Vern Terpstra is an author at University of Michigan specializing in business, international business, and international marketing.

Publications per year

1968–2000

18

Publications

18

Country-of-Origin Effects for Uni-National and Bi-National Products

C. Min Han, Vern Terpstra · Journal of International Business Studies · 1988 · 974 citations

, , +8

Determinants of Foreign Investment of U.S. Advertising Agencies

Vern Terpstra, Chwo‐Ming Joseph Yu · Journal of International Business Studies · 1988 · 408 citations

, , +14

International Marketing

H. A. Newcomer, Vern Terpstra · Journal of Marketing · 1974 · 104 citations

, , +7

Strategic Alliances in the Triad: An Exploratory Study

Vern Terpstra, Bernard L. Simonin · Journal of International Marketing · 1993 · 99 citations

, , +14

Comparative analysis for international marketing

Vern Terpstra, Michael Y. Yoshino, A. A. Sherbini · The International Executive · 1968 · 61 citations

, , +7

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