2
Publications
148
Citations
2
H-Index
2002
Active since
Affiliations
The University of Western Australia(Current)
Tito Tezinde is an author at The University of Western Australia specializing in consumer behavior, social identity, and consumer research.
Top concepts
CultureBrandingMarketingManagementBrand EquityBrand StrategyBrand AwarenessMedia MarketingSocial IdentitySocial Sciences
Publications per year
2002–2010
2
2
The underlying social identities of a nation's brand
Richard Lee, Jane Klobas, Tito Tezinde et al. · International Marketing Review · 2010 · 30 citations
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