Concepedia

Customer Experience Personalization

Customer Experience Personalization is a strategic framework within personalized marketing that tailors each interaction in the customer journey to individual preferences, behaviors, and contextual data, thereby enhancing perceived relevance and satisfaction across touchpoints.

76

Publications

6.4K

Citations

220

Authors

120

Institutions

Publications per year

2017–2026

48

Parents

Publications

76

Personalization in personalized marketing: Trends and ways forward

Shobhana Chandra, Sanjeev Verma, Weng Marc Lim et al. · Psychology and Marketing · 2022 · 521 citations · Full text

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The role of personalization in service encounters

Banwari Mittal, Walfried M. Lassar · Journal of Retailing · 1996 · 459 citations

, , +12

The Role of the Management Sciences in Research on Personalization

B. P. S. Murthi, Sumit Sarkar · Management Science · 2003 · 376 citations

, , +10

Personalization technologies

Gediminas Adomavičius, Alexander Tuzhilin · Communications of the ACM · 2005 · 341 citations

, , +12

Customization of the service experience: the role of the frontline employee

Lance A. Bettencourt, Kevin P. Gwinner · International Journal of Service Industry Management · 1996 · 320 citations

, , +17

1–5 of 76

Authors

220

  1. AS
    Anne Sunikka

    Aalto University, Finland

    3 publications · 91 citations

    3

    h-index

  2. JB
    Johanna Bragge

    Aalto University, Finland

    3 publications · 91 citations

    3

    h-index

  3. TL
    Tsz-Wai Lui

    University of Pavia, Italy

    2 publications · 160 citations

    2

    h-index

  4. SS
    Sumit Sarkar

    The University of Texas at Dallas, United States

    2 publications · 395 citations

    2

    h-index

  5. GP
    Gabriele Piccoli

    Cornell University, United States

    2 publications · 160 citations

    2

    h-index

1–5 of 220

Institutions

120

  1. Johannes Kepler University of Linz

    Linz, Austria

    2 h-index

    2 publications

    259 citations

  2. Ionian University

    Corfu, Greece

    2 h-index

    6 publications

    489 citations

  3. Georgia Institute of Technology

    Atlanta, United States

    2 h-index

    2 publications

    71 citations

  4. Ming Chuan University

    Taoyuan District, Taiwan

    2 h-index

    2 publications

    160 citations

  5. Bournemouth University

    Poole, United Kingdom

    2 h-index

    4 publications

    185 citations

  6. Georgia State University

    Atlanta, United States

    2 h-index

    2 publications

    575 citations

  7. New York University

    New York, United States

    2 h-index

    3 publications

    449 citations

  8. Aalto University

    Espoo, Finland

    2 h-index

    5 publications

    165 citations

1–8 of 120

Venues

  1. Journal of Business Research

    JBR · 3 publications · 289 citations

    3

    h-index

  2. Journal of Retailing and Consumer Services

    3 publications · 401 citations

    3

    h-index

  3. Journal of Research in Interactive Marketing

    2 publications · 381 citations

    2

    h-index

  4. Communications of the ACM

    2 publications · 421 citations

    2

    h-index

  5. Journal of Retailing

    2 publications · 490 citations

    2

    h-index

1–5