Concepedia

Laetitia Lambillotte

LL

Statistics

Publications

3

Citations

101

H-Index

3

Active since

2022

Affiliations

UCLouvain(Current)

Laetitia Lambillotte is an author at UCLouvain specializing in human-computer interaction, user experience, and interactive marketing.

ORCID

Top concepts

Publications per year

2022–2022

3

Publications

3

Enhancing playful customer experience with personalization

Laetitia Lambillotte, Nathan Magrofuoco, Ingrid Poncin et al. · Journal of Retailing and Consumer Services · 2022 · 49 citations

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When Does Information Transparency Reduce Downside of Personalization? Role of Need for Cognition and Perceived Control

Laetitia Lambillotte, Yakov Bart, Ingrid Poncin · Journal of Interactive Marketing · 2022 · 34 citations · Full text

Customers facing companies’ content personalisation attempts: paradoxical tensions, strategies and managerial insights

Laetitia Lambillotte, Ingrid Poncin · Journal of Marketing Management · 2022 · 18 citations

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