Concepedia

Ingrid Poncin

IP

28

Publications

2K

Citations

19

H-Index

2006

Active since

Affiliations

UCLouvain(Current)

SKEMA Business School

Université de Lille

University of Namur

Lille Économie Management

Ingrid Poncin is an author at UCLouvain specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchInteractive MarketingBusinessUser ExperienceHuman-computer InteractionConsumer BehaviorDigital MarketingDesign

Publications per year

2006–2024

28

Publications

28

The impact of “e-atmospherics” on physical stores

Ingrid Poncin, Mohamed Slim Ben Mimoun · Journal of Retailing and Consumer Services · 2014 · 254 citations · Full text

Electronic Marketplace, Air Quality, Consumer Research +3

The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities

Thomas Leclercq, Wafa Hammedi, Ingrid Poncin · Journal of Interactive Marketing · 2018 · 155 citations

Uncovering the dark side of gamification at work: Impacts on engagement and well-being

Wafa Hammedi, Thomas Leclercq, Ingrid Poncin et al. · Journal of Business Research · 2020 · 147 citations · Full text

Dark Side, Social Identity, Behavioral Sciences +14

Non-immersive virtual reality technologies in real estate: How customer experience drives attitudes toward properties and the service provider

Gordy Pleyers, Ingrid Poncin · Journal of Retailing and Consumer Services · 2020 · 144 citations · Full text

Service Provider, Customer Satisfaction, Customer Experience +13

The Engagement Process During Value Co-Creation: Gamification in New Product-Development Platforms

Thomas Leclercq, Ingrid Poncin, Wafa Hammedi · International Journal of Electronic Commerce · 2017 · 135 citations · Full text

New Technologies, Digital Marketing, Consumer Research +30

Rows per page

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