Sanjeev Verma

Artificial intelligence in marketing: Systematic review and future research direction

Sanjeev Verma, Rohit Sharma, Subhamay Deb et al. · International Journal of Information Management Data Insights · 2021 · 694 citations · Full text

Business, Marketing, Marketing Management +10

Personalization in personalized marketing: Trends and ways forward

Shobhana Chandra, Sanjeev Verma, Weng Marc Lim et al. · Psychology and Marketing · 2022 · 521 citations · Full text

Business, Marketing, Marketing Management +15

Past, Present, and Future of Electronic Word of Mouth (EWOM)

Sanjeev Verma, Neha Yadav · Journal of Interactive Marketing · 2020 · 322 citations

Business, Communication, Marketing +12

Alexa, what do we know about conversational commerce? Insights from a systematic literature review

Weng Marc Lim, Satish Kumar, Sanjeev Verma et al. · Psychology and Marketing · 2022 · 270 citations

Management, Information Systems, Communication Research Methods +12

Social companionship with artificial intelligence: Recent trends and future avenues

Rijul Chaturvedi, Sanjeev Verma, Ronnie Das et al. · Technological Forecasting and Social Change · 2023 · 192 citations · Full text

Social Sciences, Computer Science, Psychology +15