Concepedia
Statistics
Publications
25
Citations
2.7K
H-Index
18
Active since
2009
Affiliations
Indian Institute of Management Mumbai(Current)
Indian Institute of Management Ahmedabad
Flame University
Narsee Monjee Institute of Management Studies
Swinburne University of Technology Sarawak Campus
Sanjeev Verma is an author at Indian Institute of Management Mumbai specializing in management, marketing, and communication.
Top concepts
ManagementMarketingCommunicationConsumer ResearchConsumer BehaviorInteractive MarketingSocial SciencesCustomer SatisfactionArtsBusiness
Publications per year
2009–2024
Artificial intelligence in marketing: Systematic review and future research direction
Sanjeev Verma, Rohit Sharma, Subhamay Deb et al. · International Journal of Information Management Data Insights · 2021 · 653 citations · Full text
Personalization in personalized marketing: Trends and ways forward
Shobhana Chandra, Sanjeev Verma, Weng Marc Lim et al. · Psychology and Marketing · 2022 · 474 citations · Full text
Marketing Analytics, Digital Marketing, Consumer Research +17
Past, Present, and Future of Electronic Word of Mouth (EWOM)
Sanjeev Verma, Neha Yadav · Journal of Interactive Marketing · 2020 · 314 citations
Alexa, what do we know about conversational commerce? Insights from a systematic literature review
Weng Marc Lim, Satish Kumar, Sanjeev Verma et al. · Psychology and Marketing · 2022 · 256 citations
Business Intelligence, Online Commerce, Consumer Research +22
Past, present, and future of virtual tourism-a literature review
Sanjeev Verma, Lekha Warrier, Brajesh Bolia et al. · International Journal of Information Management Data Insights · 2022 · 177 citations · Full text
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