Concepedia
Statistics
Publications
6
Citations
485
H-Index
Active since
2020
Affiliations
Flame University(Current)
Indian Institute of Management Mumbai
Neha Yadav is an author at Flame University specializing in business, communication, and marketing.
Top concepts
BusinessMarketingCommunicationConsumer ResearchTourismManagementConsumer BehaviorBehavioral SciencePurchase IntentionDestination Marketing
Publications per year
2020–2024
Past, Present, and Future of Electronic Word of Mouth (EWOM)
Sanjeev Verma, Neha Yadav · Journal of Interactive Marketing · 2020 · 314 citations
eWOM, destination preference and consumer involvement – a stimulus-organism-response (SOR) lens
Neha Yadav, Sanjeev Verma, Rekha D. Chikhalkar · Tourism Review · 2021 · 73 citations
Behavioral Decision Making, Consumer Study, Consumer Research +21
The diffusion of mobile payments: Profiling the adopters and non-adopters, Roger's way
Ganesh Dash, Kiran Sharma, Neha Yadav · Journal of Retailing and Consumer Services · 2022 · 48 citations
Economics, Fintech, Mobile Commerce +9
Online reviews towards reducing risk
Neha Yadav, Sanjeev Verma, Rekha D. Chikhalkar · Journal of Tourism Futures · 2023 · 23 citations · Full text
Tourist Experience, Consumer Research, Risk Analysis +21
“How I think, Who I am”—Role of social media influencers (<scp>SMIs</scp>) as change agents
Justin Paul, Khyati Jagani, Neha Yadav · Journal of Consumer Behaviour · 2024 · 15 citations · Full text
Interpersonal Adaptation, Social Psychology, Communication Social Change +28
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