Concepedia
Statistics
Publications
3
Citations
108
H-Index
Active since
2021
Affiliations
Flame University(Current)
Indian Institute of Management Mumbai
Rekha D. Chikhalkar is an author at Flame University specializing in purchase intention, business, and consumer behavior.
Top concepts
TourismBusinessMarketingManagementCommunicationConsumer BehaviorConsumer ResearchPurchase IntentionDestination MarketingRisk Analysis
Publications per year
2021–2023
eWOM, destination preference and consumer involvement – a stimulus-organism-response (SOR) lens
Neha Yadav, Sanjeev Verma, Rekha D. Chikhalkar · Tourism Review · 2021 · 73 citations
Behavioral Decision Making, Consumer Study, Consumer Research +21
Online reviews towards reducing risk
Neha Yadav, Sanjeev Verma, Rekha D. Chikhalkar · Journal of Tourism Futures · 2023 · 23 citations · Full text
Tourist Experience, Consumer Research, Risk Analysis +21
An integrated measure of eWOM usefulness in the leisure travel: conceptualisation, scale development, and validation
Sanjeev Verma, Neha Yadav, Rekha D. Chikhalkar · Journal of Marketing Communications · 2021 · 12 citations
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