Individualized Offer Design is a strategic marketing framework that specifies how personalized product or service propositions are systematically tailored to individual consumer preferences, behaviors, and contextual data within the domain of Personalized Marketing.
3
Publications
104
Citations
8
Authors
8
Institutions
Publications per year
2017–2026
1
Parents
Publications
3
1–3 of 3
Authors
8
- DS
1
h-index
- BM
1
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- CS
1
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- TV
1
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- RM
1
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1–5 of 8
Institutions
8
University of Lisbon
Lisbon, Portugal
1 h-index
1 publications
13 citations
Université de Montréal
Montreal, Canada
1 h-index
1 publications
34 citations
California State University, Fresno
Fresno, United States
1 h-index
1 publications
34 citations
Lusíada University of Lisbon
Lisbon, Portugal
1 h-index
1 publications
13 citations
Université Laval
Québec, Canada
1 h-index
3 publications
171 citations
University of Antwerp
Antwerp, Belgium
1 h-index
3 publications
39 citations
Zürich Airport (Switzerland)
Zurich, Switzerland
1 h-index
1 publications
13 citations
Innovation, Science and Economic Development Canada
Ottawa, Canada
1 h-index
1 publications
57 citations
1–8 of 8
Venues
- European Journal of Operational Research
1 publications · 57 citations
1
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- Canadian Journal of Criminology and Criminal Justice/La Revue canadienne de criminologie et de justice pénale
CJCCJ · 1 publications · 34 citations
1
h-index
- Journal of Revenue and Pricing Management
1 publications · 13 citations
1
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1–3