Adaptive Advertising is a personalized marketing methodology that dynamically tailors advertisement content and delivery in real time based on individual user behavior, contextual signals, and feedback loops, distinguished by its capacity to continuously learn and adjust to evolving user preferences.
59
Publications
3.2K
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176
Authors
87
Institutions
Publications per year
2017–2026
28
Parents
Publications
59
AdROSA—Adaptive personalization of web advertising
Przemysław Kazienko, Michał Adamski · Information Sciences · 2007 · 168 citations
1–5 of 59
Authors
176
- NK
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- JT
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- HZ
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1–5 of 176
Institutions
87
Cornell University
Ithaca, United States
3 h-index
4 publications
353 citations
Shanghai Jiao Tong University
Shanghai, China
3 h-index
6 publications
111 citations
Yahoo (United States)
Sunnyvale, United States
2 h-index
9 publications
551 citations
University College London
London, United Kingdom
2 h-index
3 publications
121 citations
Alibaba Group (China)
Hangzhou, China
2 h-index
15 publications
177 citations
Michigan State University
East Lansing, United States
2 h-index
4 publications
426 citations
Ghulam Ishaq Khan Institute of Engineering Sciences and Technology
Topi, Pakistan
1 h-index
2 publications
46 citations
ITMO University
St Petersburg, Russia
1 h-index
2 publications
50 citations
1–8 of 87
Venues
- Journal of Advertising Education
JAE · 2 publications · 29 citations
2
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- Journal of Business Research
JBR · 2 publications · 178 citations
2
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- SSRN Electronic Journal
Repository · 2 publications · 26 citations
2
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- European Journal of Operational Research
2 publications · 365 citations
2
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- Journal of Advertising
2 publications · 149 citations
2
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