Concepedia

Jian Huang

JH

8

Publications

825

Citations

8

H-Index

2012

Active since

Affiliations

Jiangxi University of Finance and Economics(Current)

Southwestern University of Finance and Economics

Nanjing University

Nanjing University of Finance and Economics

Jian Huang is an author at Jiangxi University of Finance and Economics specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementEconomicsAdvertisingSupply ChainPublic PolicyDynamic PricingConsumer ResearchOperations Research

Publications per year

2012–2020

8

Publications

8

Demand Functions in Decision Modeling: A Comprehensive Survey and Research Directions

Jian Huang · Decision Sciences · 2013 · 331 citations

Demand Elasticity, Operations Research, Pricing Policy +21

Recent developments in dynamic advertising research

Jian Huang, Mingming Leng, Liping Liang · European Journal of Operational Research · 2012 · 185 citations

Advertising, Interactive Marketing, Targeted Advertising +6

Supply chain analysis under a price-discount incentive scheme for electric vehicles

Chunlin Luo, Mingming Leng, Jian Huang et al. · European Journal of Operational Research · 2013 · 128 citations

Power Market, Economics, Dynamic Pricing +12

Dual-channel structure choice of an environmental responsibility supply chain with green investment

Deyan Yang, Tiaojun Xiao, Jian Huang · Journal of Cleaner Production · 2018 · 108 citations

Dual-channel Structure Choice, Business, Green Investment +9

Deceptive advertising in a crowdfunding market

Juan Zhang, Jian Huang · Transportation Research Part E Logistics and Transportation Review · 2020 · 32 citations

Advertising, Management, Consumer Research +3

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