Concepedia

Retention Personalization

Retention Personalization is a strategic marketing framework that tailors post-acquisition customer experiences and communications to individual preferences, behaviors, and lifecycles in order to strengthen loyalty, reduce churn, and extend customer lifetime value within personalized marketing systems.

2

Publications

75

Citations

8

Authors

6

Institutions

Publications per year

2017–2026

1

Parents

Publications

2

1–2 of 2

Authors

8

  1. LZ
    Lorenzo Zirulia

    University of Bologna, Italy

    1 publications · 28 citations

    1

    h-index

  2. HF
    Hamido Fujita

    Iwate Prefectural University, Japan

    1 publications · 47 citations

    1

    h-index

  3. GC
    Giovanna Capponi

    Utrecht University, Netherlands

    1 publications · 28 citations

    1

    h-index

  4. JB
    Juan Bernabé-Moreno

    Universidad de Granada, Spain

    1 publications · 47 citations

    1

    h-index

  5. CP
    Carlos Porcel

    Universidad de Granada, Spain

    1 publications · 47 citations

    1

    h-index

1–5 of 8

Institutions

6

  1. Universidad de Granada

    Granada, Spain

    1 h-index

    3 publications

    141 citations

  2. Bocconi University

    Milan, Italy

    1 h-index

    2 publications

    56 citations

  3. Universidad de Jaén

    Jaén, Spain

    1 h-index

    1 publications

    47 citations

  4. Iwate Prefectural University

    Takizawa, Japan

    1 h-index

    1 publications

    47 citations

  5. University of Bologna

    Bologna, Italy

    1 h-index

    1 publications

    28 citations

  6. Utrecht University

    Utrecht, The Netherlands

    1 h-index

    1 publications

    28 citations

1–6 of 6

Venues

  1. Telecommunications Policy

    1 publications · 28 citations

    1

    h-index

  2. Knowledge-Based Systems

    1 publications · 47 citations

    1

    h-index

1–2