Michael Platzer

Statistics

Publications

Citations

213

H-Index

Active since

2016

Affiliations

Vienna University of Economics and Business(Current)

Michael Platzer is an author at Vienna University of Economics and Business specializing in machine learning, customer behavior analytics, and business.

ORCID

Publications per year

2016–2022

Publications

Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity

Michael Platzer, Thomas Reutterer · Marketing Science · 2016 · 87 citations

Business, Marketing, Marketing Management +8

Holdout-Based Empirical Assessment of Mixed-Type Synthetic Data

Michael Platzer, Thomas Reutterer · Frontiers in Big Data · 2021 · 44 citations · Full text

Computing, Computer Science, Data Science +15

A deep recurrent neural network approach to learn sequence similarities for user-identification

Stefan Vamosi, Thomas Reutterer, Michael Platzer · Decision Support Systems · 2022 · 33 citations · Full text

Computing, Computer Science, Data Science +16

Leveraging purchase regularity for predicting customer behavior the easy way

Thomas Reutterer, Michael Platzer, Nadine Schröder · International Journal of Research in Marketing · 2020 · 25 citations

Business, Marketing, Marketing Management +14

Customer base analysis with recurrent neural networks

Jan Valendin, Thomas Reutterer, Michael Platzer et al. · International Journal of Research in Marketing · 2022 · 24 citations · Full text

Business, Business Analytics, Marketing +13

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