Concepedia

Customer Migration Analysis

Customer Migration Analysis is a methodological framework within customer analytics that tracks and evaluates the dynamic shifts of individual customers across behavioral or value-based segments over time, particularly in response to marketing interventions or temporal progression in RFM (Recency, Frequency, Monetary) contexts.

16

Publications

2.5K

Citations

50

Authors

36

Institutions

Publications per year

2017–2026

4

Parents

Publications

16

"Migrating" to New Service Providers: Toward a Unifying Framework of Consumers' Switching Behaviors

Harvir S. Bansal · Journal of the Academy of Marketing Science · 2004 · 946 citations

, , +16

Customer Channel Migration

Asim Ansari, Carl F. Mela, Scott A. Neslin · Journal of Marketing Research · 2008 · 603 citations

, , +15

Dynamic Relationship Marketing

Jonathan Z. Zhang, George F. Watson, Robert W. Palmatier et al. · Journal of Marketing · 2016 · 264 citations · Full text

, , +15

The Effect of a Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer

Ramkumar Janakiraman, Joon Ho Lim, Rishika Rishika · Journal of Marketing · 2017 · 223 citations

, , +16

Retaining and attracting users in social networking services: An empirical investigation of cyber migration

Yunjie Xu, Yinping Yang, Zengyan Cheng et al. · The Journal of Strategic Information Systems · 2014 · 177 citations

, , +13

1–5 of 16

Authors

50

  1. AC
    Avus C. Y. Hou

    Soochow University, Taiwan

    2 publications · 29 citations

    2

    h-index

  2. CB
    Christian Bauckhage

    Fraunhofer Institute for Intelligent Analysis and Information Systems, Germany

    1 publications · 14 citations

    1

    h-index

  3. CH
    Chin-Chun Huang

    National Chung Cheng University, Taiwan

    1 publications · 17 citations

    1

    h-index

  4. YC
    Yuchen Chen

    Soochow University, Taiwan

    1 publications · 12 citations

    1

    h-index

  5. SA
    Scott A. Neslin

    Dartmouth College, United States

    1 publications · 603 citations

    1

    h-index

1–5 of 50

Institutions

36

  1. Soochow University

    Taipei, Taiwan

    2 h-index

    2 publications

    29 citations

  2. Colorado State University

    Fort Collins, United States

    1 h-index

    1 publications

    264 citations

  3. Agency for Science, Technology and Research

    Singapore, Singapore

    1 h-index

    1 publications

    177 citations

  4. Florida State University

    Tallahassee, United States

    1 h-index

    1 publications

    29 citations

  5. Illinois State University

    Normal, United States

    1 h-index

    1 publications

    223 citations

  6. Dartmouth College

    Hanover, United States

    1 h-index

    2 publications

    1.2K citations

  7. Fudan University

    Shanghai, China

    1 h-index

    1 publications

    177 citations

  8. National Institute of Development Administration

    Bangkok, Thailand

    1 h-index

    1 publications

    33 citations

1–8 of 36

Venues

  1. Journal of Marketing

    JM · 2 publications · 487 citations

    2

    h-index

  2. Journal of Computer-Mediated Communication

    JCMC · 1 publications · 15 citations

    1

    h-index

  3. Hawaii International Conference on System Sciences

    Conference · 1 publications · 12 citations

    1

    h-index

  4. Journal of the Academy of Marketing Science

    1 publications · 946 citations

    1

    h-index

  5. Journal of the Association for Information Systems

    JAIS · 1 publications · 17 citations

    1

    h-index

1–5