Concepedia

Avus C. Y. Hou

AC

6

Publications

306

Citations

6

H-Index

2009

Active since

Affiliations

Soochow University(Current)

Asia Eastern University of Science and Technology

Zhejiang University of Technology

National Taiwan University

Avus C. Y. Hou is an author at Soochow University specializing in management, human migration, and marketing.

Top concepts

ManagementArtsMarketingHuman MigrationBusinessOnline GamesCommunicationSocial ChangeUser ExperienceConsumer Behavior

Publications per year

2009–2019

6

Publications

6

‘Migrating to a new virtual world’: Exploring MMORPG switching through human migration theory

Avus C. Y. Hou, Ching-Chin Chern, Houn‐Gee Chen et al. · Computers in Human Behavior · 2011 · 168 citations

Human Migration, Culture, Online Gaming +9

Understanding Facebook to Instagram migration: a push-pull migration model perspective

Avus C. Y. Hou, Wen‐Lung Shiau · Information Technology and People · 2019 · 78 citations

Human Migration, Emerging Media, Online Communication +22

The involvement paradox

Avus C. Y. Hou, Wen‐Lung Shiau, Rong‐An Shang · Industrial Management & Data Systems · 2018 · 18 citations

Customer Satisfaction, Consumer Research, Sensory Experiences +25

THE EFFECTS OF PUSH-PULL-MOORING ON THE SWITCHING MODEL FOR SOCIAL NETWORK SITES MIGRATION

Avus C. Y. Hou, Rong‐An Shang, Chin-Chun Huang et al. · Journal of the Association for Information Systems · 2014 · 17 citations

Mutual Relations in ERP Implementation: The Impacts of Work Alienation and Organizational Support in State-owned Enterprise

Avus C. Y. Hou, Yuchen Chen, Rong‐An Shang · Procedia Computer Science · 2016 · 13 citations · Full text

Human Resource Management, Organizational Conflict, Industrial Organization +18

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