Rong‐An Shang

Extrinsic versus intrinsic motivations for consumers to shop on-line

Rong‐An Shang, Yuchen Chen, Lysander Shen · Information & Management · 2004 · 514 citations

Customer Satisfaction, Online Customer Behavior, Interactive Marketing +7

The effects of information overload on consumers’ subjective state towards buying decision in the internet shopping environment

Yu‐Chen Chen, Rong‐An Shang, Chen-Yu Kao · Electronic Commerce Research and Applications · 2008 · 393 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +16

The value of participation in virtual consumer communities on brand loyalty

Rong‐An Shang, Yuchen Chen, Hsueh‐Jung Liao · Internet Research · 2006 · 364 citations

Customer Satisfaction, Digital Marketing, Online Communication +24

The effects of perceived relevance of travel blogs’ content on the behavioral intention to visit a tourist destination

Yuchen Chen, Rong‐An Shang, Ming-Jin Li · Computers in Human Behavior · 2013 · 347 citations

Behavioral Intention, Travel Blogs, Social Media +10

The impact of enterprise social media platforms on knowledge sharing

Yuan Sun, Xinjie Zhou, Anand Jeyaraj et al. · Journal of Enterprise Information Management · 2019 · 131 citations · Full text

Collective Knowledge, Information Sharing, Communication +26