Electronic Commerce Research and Applications · 2008 · 401 citations · 51 references
BusinessInformation SystemsMarketingConsumer BehaviorDecision MakingE-commerce RetailingBehavioral Decision-makingConsumer Decision-makingConsumer TheoryInformation ProcessingOnline Consumer BehaviorRetail Consumer BehaviorConsumer Decision InvolvementConsumer Decision-making AnalysisInformation OverloadInformation Overload ManagementOnline Purchase IntentionShopper Decision Making
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Self-efficacy: Toward a unifying theory of behavioral change.
Psychological Review · 1977 · 42.6K citations · Full text
Judgment under Uncertainty: Heuristics and Biases
Amos Tversky, Daniel Kahneman · Science · 1974 · 28K citations
Judgment under Uncertainty: Heuristics and Biases
Amos Tversky, Daniel Kahneman · 1975 · 23.1K citations