Concepedia

Chen-Yu Kao

CK

Statistics

Publications

1

Citations

393

H-Index

1

Active since

2008

Affiliations

Soochow University(Current)

Chen-Yu Kao is an author at Soochow University specializing in behavioral decision making, customer satisfaction, and consumer research.

Top concepts

MarketingManagementCommunicationDecision TheoryDecision ScienceConsumer BehaviorConsumer ResearchDigital MarketingCustomer SatisfactionInteractive Marketing

Publications per year

2008–2008

1

Publications

1

The effects of information overload on consumers’ subjective state towards buying decision in the internet shopping environment

Yu‐Chen Chen, Rong‐An Shang, Chen-Yu Kao · Electronic Commerce Research and Applications · 2008 · 393 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +16

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