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Hsueh‐Jung Liao

HL

1

Publications

364

Citations

1

H-Index

2006

Active since

Affiliations

Soochow University(Current)

Hsueh‐Jung Liao is an author at Soochow University specializing in interactive marketing, consumer engagement, and consumer research.

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Publications per year

2006–2006

1

Publications

1

The value of participation in virtual consumer communities on brand loyalty

Rong‐An Shang, Yuchen Chen, Hsueh‐Jung Liao · Internet Research · 2006 · 364 citations

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