George F. Watson

Corporate Sociopolitical Activism and Firm Value

Yashoda Bhagwat, Nooshin L. Warren, Joshua T. Beck et al. · Journal of Marketing · 2020 · 408 citations

Csa Events, Brand Strategy, Corporate Political Activity +20

Building, measuring, and profiting from customer loyalty

George F. Watson, Joshua T. Beck, Conor M. Henderson et al. · Journal of the Academy of Marketing Science · 2015 · 330 citations

Customer Profitability, Customer Satisfaction, Business +4

Dynamic Relationship Marketing

Jonathan Z. Zhang, George F. Watson, Robert W. Palmatier et al. · Journal of Marketing · 2016 · 259 citations · Full text

Relationship Marketing, Effective Rm Strategies, Interactive Marketing +15

Endogeneity and marketing strategy research: an overview

Oliver J. Rutz, George F. Watson · Journal of the Academy of Marketing Science · 2019 · 218 citations

Economy Marketing, Business, Business Strategy +4

The Evolution of Marketing Channels: Trends and Research Directions

George F. Watson, Stefan Worm, Robert W. Palmatier et al. · Journal of Retailing · 2015 · 166 citations

Research Directions, Interactive Marketing, Management +5