Concepedia

Stefan Worm

SW

7

Publications

399

Citations

7

H-Index

2014

Active since

Affiliations

BI Norwegian Business School(Current)

University of Washington

HEC Paris

Paccar (United States)

Stefan Worm is an author at BI Norwegian Business School specializing in business, marketing, and business strategy.

ORCID

Top concepts

Publications per year

2014–2023

7

Publications

7

The Evolution of Marketing Channels: Trends and Research Directions

George F. Watson, Stefan Worm, Robert W. Palmatier et al. · Journal of Retailing · 2015 · 166 citations

, , +5

When and why do customer solutions pay off in business markets?

Stefan Worm, Sundar G. Bharadwaj, Wolfgang Ulaga et al. · Journal of the Academy of Marketing Science · 2017 · 120 citations

, , +8

Disentangling the effect of services on B2B firm value: Trade-offs of sales, profits, and earnings volatility

Mehdi Nezami, Stefan Worm, Robert W. Palmatier · International Journal of Research in Marketing · 2018 · 37 citations

, , +4

Impact of component supplier branding on profitability

Stefan Worm, Rajendra K. Srivastava · International Journal of Research in Marketing · 2014 · 34 citations

, , +7

Service strategy’s effect on firm performance: A meta-analysis of the servitization literature

Ashkan Faramarzi, Stefan Worm, Wolfgang Ulaga · Journal of the Academy of Marketing Science · 2023 · 18 citations

, , +10

Rows per page

1–5 of 7