Yashoda Bhagwat

Corporate Sociopolitical Activism and Firm Value

Yashoda Bhagwat, Nooshin L. Warren, Joshua T. Beck et al. · Journal of Marketing · 2020 · 408 citations

Csa Events, Brand Strategy, Corporate Political Activity +20

Regaining “Lost” Customers: The Predictive Power of First-Lifetime Behavior, the Reason for Defection, and the Nature of the Win-Back Offer

V. Kumar, Yashoda Bhagwat, Xi Zhang · Journal of Marketing · 2015 · 105 citations

Customer Experience, Customer Satisfaction, Consumer Uncertainty +24

Do loyal customers really pay more for services?

Nita Umashankar, Yashoda Bhagwat, V. Kumar · Journal of the Academy of Marketing Science · 2016 · 81 citations

Customer Satisfaction, Service Quality, Service Research +7

Assessing the Influence of Economic and Customer Experience Factors on Service Purchase Behaviors

V. Kumar, Nita Umashankar, Kihyun Hannah Kim et al. · Marketing Science · 2014 · 74 citations

Customer Experience, Customer Satisfaction, Consumer Study +18