Concepedia

Kihyun Hannah Kim

KH

Statistics

Publications

6

Citations

356

H-Index

6

Active since

2014

Affiliations

Rutgers Sexual and Reproductive Health and Rights(Current)

Georgia State University

Huazhong University of Science and Technology

Kihyun Hannah Kim is an author at Rutgers Sexual and Reproductive Health and Rights specializing in marketing, business, and marketing strategy.

Publications per year

2014–2022

6

Publications

6

What Drives Herding Behavior in Online Ratings? The Role of Rater Experience, Product Portfolio, and Diverging Opinions

Sarang Sunder, Kihyun Hannah Kim, Eric Yorkston · Journal of Marketing · 2019 · 103 citations

Business, Marketing, Consumer Behavior +9

Assessing the Influence of Economic and Customer Experience Factors on Service Purchase Behaviors

V. Kumar, Nita Umashankar, Kihyun Hannah Kim et al. · Marketing Science · 2014 · 76 citations

Business, Business Economics, Marketing +14

Managing Customer Profits: The Power of Habits

Denish Shah, Vikas Kumar, Kihyun Hannah Kim · Journal of Marketing Research · 2014 · 74 citations

Business, Marketing, Marketing Management +16

The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets

Kihyun Hannah Kim, V. Kumar · Journal of Marketing Research · 2017 · 53 citations

Business, Marketing, Marketing Management +15

Linking Customer Behaviors to Cash Flow Level and Volatility: Implications for Marketing Practices

Denish Shah, V. Kumar, Kihyun Hannah Kim et al. · Journal of Marketing Research · 2016 · 37 citations

Business, Marketing, Marketing Management +9

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