Concepedia

Sarang Sunder

SS

10

Publications

493

Citations

10

H-Index

2011

Active since

Affiliations

Georgia State University(Current)

Texas Christian University

Sarang Sunder is an author at Georgia State University specializing in management, marketing, and business.

Top concepts

ManagementBusinessMarketingConsumer ResearchCustomer SatisfactionConsumer BehaviorSales ManagementBusiness StrategyEconomicsCommunication

Publications per year

2011–2022

10

Publications

10

What Drives Herding Behavior in Online Ratings? The Role of Rater Experience, Product Portfolio, and Diverging Opinions

Sarang Sunder, Kihyun Hannah Kim, Eric Yorkston · Journal of Marketing · 2019 · 101 citations

Marketing Analytics, Consumer Uncertainty, Digital Marketing +23

Why Do Salespeople Quit? An Empirical Examination of Own and Peer Effects on Salesperson Turnover Behavior

Sarang Sunder, Virender Kumar, Ashley Goreczny et al. · Journal of Marketing Research · 2016 · 90 citations

Customer Satisfaction, Salesperson Turnover, Consumer Research +20

Leveraging Distribution to Maximize Firm Performance in Emerging Markets

V. Kumar, Sarang Sunder, Amalesh Sharma · Journal of Retailing · 2014 · 73 citations

Emerging Market, Firm Performance, Management +6

Measuring and Managing a Salesperson's Future Value to the Firm

V. Kumar, Sarang Sunder, Robert P. Leone · Journal of Marketing Research · 2013 · 73 citations

Marketing Analytics, Customer Satisfaction, Revenue Model +19

Analyzing the Diffusion of Global Customer Relationship Management: A Cross-Regional Modeling Framework

V. Kumar, Sarang Sunder, B. Ramaseshan · Journal of International Marketing · 2011 · 59 citations

Customer Satisfaction, Digital Marketing, International Marketing +17

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