Concepedia

Denish Shah

DS

Statistics

Publications

15

Citations

3.2K

H-Index

15

Active since

2004

Affiliations

Georgia State University(Current)

Huazhong University of Science and Technology

University of Connecticut

Agricultural Marketing Service

University of Miami

Denish Shah is an author at Georgia State University specializing in marketing, business, and marketing strategy.

Publications per year

2004–2022

15

Publications

15

Building and sustaining profitable customer loyalty for the 21st century

V. Kumar, Denish Shah · Journal of Retailing · 2004 · 740 citations

Business, Marketing, Marketing Management +14

Marketing in the Metaverse: Conceptual understanding, framework, and research agenda

Kevin Giang Barrera, Denish Shah · Journal of Business Research · 2022 · 647 citations

Business, Marketing, Marketing Management +14

The Path to Customer Centricity

Denish Shah, Roland T. Rust, A. Parasuraman et al. · Journal of Service Research · 2006 · 578 citations

Management, Organizational Behavior, Strategic Management +11

Expanding the Role of Marketing: From Customer Equity to Market Capitalization

V. Kumar, Denish Shah · Journal of Marketing · 2009 · 279 citations

Business, Marketing, Marketing Management +11

Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda

Murali K. Mantrala, Michael Lévy, Barbara E. Kahn et al. · Journal of Retailing · 2009 · 264 citations

Business, Economics, Retail Management +15

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