Concepedia

Denish Shah

DS

Statistics

Publications

15

Citations

3.1K

H-Index

14

Active since

2004

Affiliations

Georgia State University(Current)

Huazhong University of Science and Technology

University of Connecticut

University of Miami

Center for Excellence in Education

Denish Shah is an author at Georgia State University specializing in marketing, business, and management.

Top concepts

MarketingBusinessManagementConsumer ResearchConsumer BehaviorCustomer SatisfactionBusiness StrategyMarketing StrategyMarketing ManagementMarketing Analytics

Publications per year

2004–2022

15

Publications

15

Building and sustaining profitable customer loyalty for the 21st century

V. Kumar, Denish Shah · Journal of Retailing · 2004 · 726 citations

Customer Experience, Customer Satisfaction, Management +9

Marketing in the Metaverse: Conceptual understanding, framework, and research agenda

Kevin Giang Barrera, Denish Shah · Journal of Business Research · 2022 · 611 citations

Digital Marketing, Management, Business +7

The Path to Customer Centricity

Denish Shah, Roland T. Rust, A. Parasuraman et al. · Journal of Service Research · 2006 · 567 citations

Customer Experience, Customer Satisfaction, Financial Metrics +14

Expanding the Role of Marketing: From Customer Equity to Market Capitalization

V. Kumar, Denish Shah · Journal of Marketing · 2009 · 274 citations

Customer Satisfaction, Marketer Drive, History Of Marketing +12

Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda

Murali K. Mantrala, Michael Lévy, Barbara E. Kahn et al. · Journal of Retailing · 2009 · 261 citations

Research Agenda, Economics, Inventory Management +11

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