Retail Customer Segmentation is a strategic analytical framework within retail market research that classifies consumers into distinct groups based on shared behavioral, demographic, psychographic, or geographic characteristics to enable targeted marketing and personalized retail strategies.
163
Publications
10.3K
Citations
356
Authors
194
Institutions
Publications per year
2017–2026
46
Publications
163
Multichannel Shopper Segments and Their Covariates☆
Umut Konuş, Peter C. Verhoef, Scott Neslin · Journal of Retailing · 2008 · 569 citations
1–5 of 163
Authors
356
- CZ
4
h-index
- CC
3
h-index
- JL
3
h-index
- DJ
3
h-index
- IG
3
h-index
1–5 of 356
Institutions
194
University of Parma
Parma, Italy
5 h-index
10 publications
444 citations
University of Alabama
Tuscaloosa, United States
4 h-index
7 publications
444 citations
Universitat de València
Valencia, Spain
4 h-index
8 publications
139 citations
Universidade da Coruña
A Coruña, Spain
3 h-index
3 publications
113 citations
Universidad de Salamanca
Salamanca, Spain
3 h-index
4 publications
86 citations
Vietnam National University Ho Chi Minh City
Ho Chi Minh City, Vietnam
2 h-index
6 publications
156 citations
K.N.Toosi University of Technology
Tehran, Iran
2 h-index
6 publications
102 citations
University of Business and Technology
Jeddah, Saudi Arabia
2 h-index
2 publications
57 citations
1–8 of 194
Venues
- The International Review of Retail Distribution and Consumer Research
20 publications · 926 citations
15
h-index
- Journal of Retailing and Consumer Services
14 publications · 696 citations
14
h-index
- International Journal of Retail & Distribution Management
9 publications · 706 citations
9
h-index
- Journal of Retailing
5 publications · 1.1K citations
5
h-index
- Expert Systems with Applications
4 publications · 557 citations
4
h-index
1–5