Concepedia
Statistics
Publications
16
Citations
561
H-Index
14
Active since
2000
Affiliations
University of Parma(Current)
Universitat de València
Cristina Ziliani is an author at University of Parma specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchBusinessInteractive MarketingCustomer SatisfactionConsumer BehaviorDigital MarketingMarketing AnalyticsCommunication
Publications per year
2000–2024
Mapping touchpoint exposure in retailing
Marco Ieva, Cristina Ziliani · International Journal of Retail & Distribution Management · 2018 · 82 citations
Marketing Analytics, Customer Satisfaction, Mobile Interaction +20
Omnichannel retailing and post-pandemic recovery: building a research agenda
Giada Salvietti, Cristina Ziliani, Christoph Teller et al. · International Journal of Retail & Distribution Management · 2022 · 82 citations · Full text
Omnichannel Logistics, Global Health, Digital Health +9
The role of customer experience touchpoints in driving loyalty intentions in services
Marco Ieva, Cristina Ziliani · The TQM Journal · 2018 · 60 citations
Customer Experience, Customer Satisfaction, Digital Marketing +25
From loyalty cards to micro-marketing strategies: Where is Europe's retail industry heading?
Cristina Ziliani, Silvia Bellini · Journal of Targeting Measurement and Analysis for Marketing · 2003 · 51 citations · Full text
Customer Satisfaction, Retail Industry Heading, Micro-marketing Strategies +9
Daily deal shoppers: What drives social couponing?
Marco Ieva, Francesca De Canio, Cristina Ziliani · Journal of Retailing and Consumer Services · 2017 · 39 citations · Full text
Online Customer Behavior, Interactive Marketing, Daily Deal Shoppers +8
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