Concepedia
Statistics
Publications
15
Citations
610
H-Index
14
Active since
2015
Affiliations
University of Parma(Current)
Universitat de València
University of Bologna
Marco Ieva is an author at University of Parma specializing in marketing, management, and interactive marketing.
Top concepts
MarketingManagementBusinessConsumer ResearchInteractive MarketingDigital MarketingConsumer BehaviorCustomer SatisfactionCommunicationMarketing Insights
Publications per year
2015–2024
Mapping touchpoint exposure in retailing
Marco Ieva, Cristina Ziliani · International Journal of Retail & Distribution Management · 2018 · 82 citations
Marketing Analytics, Customer Satisfaction, Mobile Interaction +20
Omnichannel retailing and post-pandemic recovery: building a research agenda
Giada Salvietti, Cristina Ziliani, Christoph Teller et al. · International Journal of Retail & Distribution Management · 2022 · 82 citations · Full text
Omnichannel Logistics, Global Health, Digital Health +9
Determinants of technological innovation success and failure: Does marketing innovation matter?
Ida D’Attoma, Marco Ieva · Industrial Marketing Management · 2020 · 77 citations · Full text
Customer Satisfaction, Innovation Study, Digital Marketing +12
The role of customer experience touchpoints in driving loyalty intentions in services
Marco Ieva, Cristina Ziliani · The TQM Journal · 2018 · 60 citations
Customer Experience, Customer Satisfaction, Digital Marketing +25
Customer inspiration in retailing: The role of perceived novelty and customer loyalty across offline and online channels
Marta Frasquet, Marco Ieva, Alejandro Mollá Descals · Journal of Retailing and Consumer Services · 2023 · 59 citations · Full text
Customer Experience, Customer Satisfaction, Online Customer Behavior +14
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