Concepedia
Statistics
Publications
6
Citations
158
H-Index
Active since
2009
Affiliations
University of Bologna(Current)
University of Parma
Ida D’Attoma is an author at University of Bologna specializing in business, management, and marketing.
Top concepts
BusinessMarketingManagementInnovationBusiness StrategyStrategic ManagementEconomicsStatisticsEconometricsPublic Policy
Publications per year
2009–2022
Determinants of technological innovation success and failure: Does marketing innovation matter?
Ida D’Attoma, Marco Ieva · Industrial Marketing Management · 2020 · 77 citations · Full text
Customer Satisfaction, Innovation Study, Digital Marketing +12
Online versus Offline Promotional Communication
Marco Ieva, Cristina Ziliani, Juan Carlos Gázquez‐Abad et al. · Journal of Advertising Research · 2017 · 20 citations
Consumer Uncertainty, Digital Marketing, Consumer Study +19
The role of marketing strategies in achieving the environmental benefits of innovation
Ida D’Attoma, Marco Ieva · Journal of Cleaner Production · 2022 · 20 citations · Full text
Green Marketing, Innovation, Eco-innovation +11
A new data mining approach to estimate causal effects of policy interventions
Furio Camillo, Ida D’Attoma · Expert Systems with Applications · 2009 · 16 citations
Public Policy, Predictive Analytics, Social Impact +15
Evaluating the Effects of Product Innovation on the Performance of European Firms by Using the Generalised Propensity Score
Ida D’Attoma, Silvia Pacei · German Economic Review · 2016 · 13 citations
Profitability Rate, Innovation Management, Industrial Organization +19
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