Concepedia
Statistics
Publications
38
Citations
1.7K
H-Index
25
Active since
1999
Affiliations
Universitat de València(Current)
University of Parma
Tecnológico de Monterrey
University of Edinburgh
Marta Frasquet is an author at Universitat de València specializing in business, marketing, and consumer behavior.
Publications per year
1999–2023
Identifying patterns in channel usage across the search, purchase and post-sales stages of shopping
Marta Frasquet, Alejandro Mollá Descals, Eugenia Ruiz · Electronic Commerce Research and Applications · 2015 · 144 citations · Full text
Business, Marketing, Marketing Management +14
The value of B2B relationships
Irene Gil Saura, Marta Frasquet · Industrial Management & Data Systems · 2009 · 143 citations
Business, Supply Chain Management, Interpersonal Relationships +16
Understanding loyalty in multichannel retailing: the role of brand trust and brand attachment
Marta Frasquet, Alejandro Mollá Descals, María Eugenia Ruíz Molina · International Journal of Retail & Distribution Management · 2017 · 118 citations · Full text
Business, Marketing, Marketing Management +17
Antecedents and consequences of virtual customer co-creation behaviours
Marta Frasquet, María‐del‐Carmen Alarcón‐del‐Amo, Carlota Lorenzo‐Romero · Internet Research · 2018 · 96 citations · Full text
Do channel integration efforts pay-off in terms of online and offline customer loyalty?
Marta Frasquet, María José Miquel Romero · International Journal of Retail & Distribution Management · 2017 · 86 citations
Business, Marketing, Retail Management +17
1–5 of 38