Marta Frasquet

Identifying patterns in channel usage across the search, purchase and post-sales stages of shopping

Marta Frasquet, Alejandro Mollá Descals, Eugenia Ruiz · Electronic Commerce Research and Applications · 2015 · 144 citations · Full text

Online Customer Behavior, Channel Usage, Advertising +13

The value of B2B relationships

Irene Gil Saura, Marta Frasquet, A. Cervera · Industrial Management & Data Systems · 2009 · 141 citations

Customer Satisfaction, Business-to-business Research, Value Theory +21

Understanding loyalty in multichannel retailing: the role of brand trust and brand attachment

Marta Frasquet, Alejandro Mollá Descals, María Eugenia Ruíz Molina · International Journal of Retail & Distribution Management · 2017 · 116 citations · Full text

Customer Satisfaction, International Marketing, Consumer Research +18

Antecedents and consequences of virtual customer co-creation behaviours

Marta Frasquet, María‐del‐Carmen Alarcón‐del‐Amo, Carlota Lorenzo‐Romero · Internet Research · 2018 · 94 citations

Customer Satisfaction, Culture, Online Customer Behavior +14

Do channel integration efforts pay-off in terms of online and offline customer loyalty?

Marta Frasquet, María José Miquel Romero · International Journal of Retail & Distribution Management · 2017 · 86 citations

Customer Satisfaction, Online Customer Behavior, Digital Marketing +12