Concepedia

Carlota Lorenzo‐Romero

CL

27

Publications

1K

Citations

18

H-Index

2007

Active since

Affiliations

University of Castilla-La Mancha(Current)

University of Twente

Universitat Autònoma de Barcelona

University of Sassari

Universitat de València

Carlota Lorenzo‐Romero is an author at University of Castilla-La Mancha specializing in management, marketing, and interactive marketing.

Top concepts

MarketingManagementInteractive MarketingConsumer ResearchCustomer SatisfactionBusinessUser ExperienceConsumer BehaviorSocial MediaCulture

Publications per year

2007–2023

27

Publications

27

Consumer adoption of social networking sites: implications for theory and practice

Carlota Lorenzo‐Romero, Efthymios Constantinides, María‐del‐Carmen Alarcón‐del‐Amo · Journal of Research in Interactive Marketing · 2011 · 135 citations

Customer Satisfaction, Digital Marketing, Consumer Research +24

Effects of web experience on consumer choice: a multicultural approach

Efthymios Constantinides, Carlota Lorenzo‐Romero, Miguel Angel Gómez · Internet Research · 2010 · 114 citations

Customer Satisfaction, Digital Marketing, Consumer Study +24

Antecedents and consequences of virtual customer co-creation behaviours

Marta Frasquet, María‐del‐Carmen Alarcón‐del‐Amo, Carlota Lorenzo‐Romero · Internet Research · 2018 · 94 citations

Customer Satisfaction, Culture, Online Customer Behavior +14

Co-creation: Customer Integration in Social Media Based Product and Service Development

Carlota Lorenzo‐Romero, Efthymios Constantinides, Leonine A. Brünink · Procedia - Social and Behavioral Sciences · 2014 · 73 citations · Full text

Host community perceptions of cruise tourism in a homeport: A cluster analysis

Giacomo Del Chiappa, Carlota Lorenzo‐Romero, Martina G. Gallarza · Journal of Destination Marketing & Management · 2016 · 62 citations

Culture, Destination Marketing, Community Development +11

Rows per page

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