Concepedia

Martina G. Gallarza

MG

Statistics

Publications

36

Citations

4.8K

H-Index

23

Active since

2002

Affiliations

Universitat de València(Current)

Valencia Catholic University Saint Vincent Martyr

University of Sassari

University of Johannesburg

University of North Carolina Wilmington

Martina G. Gallarza is an author at Universitat de València specializing in customer satisfaction, marketing, and consumer behavior.

Publications per year

2002–2023

36

Publications

36

Destination image

Martina G. Gallarza, Irene Gil Saura, Haydée Calderón Garcı́a · Annals of Tourism Research · 2002 · 1.6K citations

Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour

Martina G. Gallarza, Irene Gil Saura · Tourism Management · 2005 · 1.3K citations

Business, Higher Education, Marketing +11

The value of value: Further excursions on the meaning and role of customer value

Martina G. Gallarza, Irene Gil Saura, Morris B. Holbrook · Journal of Consumer Behaviour · 2011 · 434 citations · Full text

Business, Marketing, Marketing Management +10

A multidimensional service-value scale based on Holbrook’s typology of customer value

Martina G. Gallarza, Giacomo Del Chiappa, Irene Gil Saura et al. · Journal of service management · 2017 · 144 citations

Business, Hospitality Management, Marketing +16

Emotions and visitors’ satisfaction at a museum

Giacomo Del Chiappa, Luisa Andreu, Martina G. Gallarza · International Journal of Culture Tourism and Hospitality Research · 2014 · 121 citations

Humanities, Archaeology, Consumer Behavior +14

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