María‐del‐Carmen Alarcón‐del‐Amo

Examining the impact of managerial involvement with social media on exporting firm performance

María‐del‐Carmen Alarcón‐del‐Amo, Alex Rialp, Josep Rialp Criado · International Business Review · 2017 · 136 citations

International Management, Social Media, Firm Performance +7

Consumer adoption of social networking sites: implications for theory and practice

Carlota Lorenzo‐Romero, Efthymios Constantinides, María‐del‐Carmen Alarcón‐del‐Amo · Journal of Research in Interactive Marketing · 2011 · 135 citations

Customer Satisfaction, Digital Marketing, Consumer Research +24

Antecedents and consequences of virtual customer co-creation behaviours

Marta Frasquet, María‐del‐Carmen Alarcón‐del‐Amo, Carlota Lorenzo‐Romero · Internet Research · 2018 · 94 citations

Customer Satisfaction, Culture, Online Customer Behavior +14

Classifying and Profiling Social Networking Site Users: A Latent Segmentation Approach

María‐del‐Carmen Alarcón‐del‐Amo, Carlota Lorenzo‐Romero, Miguel Ángel Gómez Borja · Cyberpsychology Behavior and Social Networking · 2011 · 52 citations

Engineering, Social Influence, Expert Users +22

Private label and manufacturer brand choice in a new competitive reality: Strategic directions and the future of brands

Andres Cúneo, Sandra Milberg, María‐del‐Carmen Alarcón‐del‐Amo et al. · European Management Journal · 2018 · 47 citations

Brand Equity, Brand Positioning, Positioning (Marketing) +13