Miguel Ángel Gómez Borja

The International Review of Retail, Distribution and Consumer Research

Molly Eckman, Sema Sakarya, Karen H. Hyllegard et al. · 2015 · 388 citations

Business, Marketing, Retail Management +14

Classifying and Profiling Social Networking Site Users: A Latent Segmentation Approach

María‐del‐Carmen Alarcón‐del‐Amo, Carlota Lorenzo‐Romero, Miguel Ángel Gómez Borja · Cyberpsychology Behavior and Social Networking · 2011 · 53 citations

Business, Marketing, Marketing Management +14

Spanish consumers' perceptions of US apparel speciality retailers' products and services

Karen H. Hyllegard, Molly Eckman, Alejandro Mollá Descals et al. · Journal of Consumer Behaviour · 2005 · 49 citations

Business, International Business, Marketing +16

Analyzing the User Behavior toward Electronic Commerce Stimuli

Carlota Lorenzo‐Romero, María‐del‐Carmen Alarcón‐del‐Amo, Miguel Ángel Gómez Borja · Frontiers in Behavioral Neuroscience · 2016 · 47 citations · Full text

Business, Information Systems, Psychology +17

Using daily store-level data to understand price promotion effects in a semiparametric regression model

María Pilar Martínez‐Ruiz, Alejandro Mollá Descals, Miguel Ángel Gómez Borja et al. · Journal of Retailing and Consumer Services · 2005 · 40 citations · Full text

Business, Business Economics, Marketing +16