47
Publications
1.7K
Citations
21
H-Index
2005
Active since
María Pilar Martínez‐Ruiz is an author at University of Castilla-La Mancha specializing in business, marketing, and management.
Top concepts
MarketingBusinessManagementConsumer ResearchCustomer SatisfactionConsumer BehaviorConsumer Decision MakingEconomicsBrand StrategyTourism
Publications per year
2005–2023
47
47
Rows per page
1–5 of 47