Héctor Hugo Pérez–Villarreal

Studying the impact of food values, subjective norm and brand love on behavioral loyalty

Alicia Izquierdo‐Yusta, María Pilar Martínez‐Ruiz, Héctor Hugo Pérez–Villarreal · Journal of Retailing and Consumer Services · 2021 · 69 citations · Full text

Business, Marketing, Marketing Management +15

Testing Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values, Positive Anticipated Emotions, Attitude toward the Brand, and Attitude toward Eating Hamburgers?

Héctor Hugo Pérez–Villarreal, María Pilar Martínez‐Ruiz, Alicia Izquierdo‐Yusta · Foods · 2019 · 58 citations · Full text

Business, Marketing, Marketing Management +17

Food Values, Benefits and Their Influence on Attitudes and Purchase Intention: Evidence Obtained at Fast-Food Hamburger Restaurants

Héctor Hugo Pérez–Villarreal, María Pilar Martínez‐Ruiz, Alicia Izquierdo‐Yusta et al. · Sustainability · 2020 · 27 citations · Full text

Management, Hospitality Management, Marketing +17

Comparing Models with Positive Anticipated Emotions, Food Values, Attitudes and Subjective Norms as Influential Factors in Fast-Food Purchase Intention during the COVID-19 Pandemic in Two Channels: Restaurants and Mobile Apps

María Núñez-Fernández, Héctor Hugo Pérez–Villarreal, Yésica Mayett Moreno · Sustainability · 2021 · 19 citations · Full text

Business, Marketing, Social Psychology +17

Identifying research topics in marketing science along the past decade: a content analysis

Igor Barahona, Daría Micaela Hernández, Héctor Hugo Pérez–Villarreal et al. · Scientometrics · 2018 · 17 citations

Business, Marketing, Marketing Management +7