Alejandro Mollá Descals

The International Review of Retail, Distribution and Consumer Research

Molly Eckman, Sema Sakarya, Karen H. Hyllegard et al. · 2015 · 388 citations

Business, Marketing, Retail Management +14

Antecedents and consequences of market orientation in public organisations

A. Cervera, Alejandro Mollá Descals, Manuel Sánchez Pérez · European Journal of Marketing · 2001 · 148 citations

Business, Marketing, Public Management +6

Identifying patterns in channel usage across the search, purchase and post-sales stages of shopping

Marta Frasquet, Alejandro Mollá Descals, Eugenia Ruiz · Electronic Commerce Research and Applications · 2015 · 144 citations · Full text

Business, Marketing, Marketing Management +14

Understanding loyalty in multichannel retailing: the role of brand trust and brand attachment

Marta Frasquet, Alejandro Mollá Descals, María Eugenia Ruíz Molina · International Journal of Retail & Distribution Management · 2017 · 118 citations · Full text

Business, Marketing, Marketing Management +17

Brand assessment: a key element of marketing strategy

Haydée Calderón Garcı́a, A. Cervera, Alejandro Mollá Descals · Journal of Product & Brand Management · 1997 · 76 citations

Business, Marketing, Marketing Management +12