María Eugenia Ruíz Molina

Are there gender differences in e-learning use and assessment? Evidence from an interuniversity online project in Europe

Manuel Cuadrado García, María Eugenia Ruíz Molina, Juan D. Montoro‐Pons · Procedia - Social and Behavioral Sciences · 2010 · 157 citations · Full text

E-learning, Engineering, E-learning Use +19

How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry

Maja Šerić, Irene Gil Saura, María Eugenia Ruíz Molina · International Journal of Hospitality Management · 2014 · 135 citations

Customer Satisfaction, Brand Equity, Digital Marketing +11

Understanding loyalty in multichannel retailing: the role of brand trust and brand attachment

Marta Frasquet, Alejandro Mollá Descals, María Eugenia Ruíz Molina · International Journal of Retail & Distribution Management · 2017 · 116 citations · Full text

Customer Satisfaction, International Marketing, Consumer Research +18

“Green” practices as antecedents of functional value, guest satisfaction and loyalty

Mihaela Simona Moise, Irene Gil Saura, María Eugenia Ruíz Molina · Journal of Hospitality and Tourism Insights · 2020 · 106 citations

Customer Satisfaction, Tourism Management, Functional Value +18

Conceptualizing and measuring loyalty: Towards a conceptual model of tourist loyalty antecedents

Beatriz Moliner Velázquez, Irene Gil Saura, María Eugenia Ruíz Molina · Journal Of Vacation Marketing · 2011 · 105 citations

Customer Satisfaction, Tourism Management, Tourism Performance +21