Maja Šerić

How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry

Maja Šerić, Irene Gil Saura, María Eugenia Ruíz Molina · International Journal of Hospitality Management · 2014 · 135 citations

Customer Satisfaction, Brand Equity, Digital Marketing +11

Campsite choice and the camping tourism experience: Investigating decisive campsite attributes using relevance-determinance analysis

Josip Mikulić, Darko Prebežac, Maja Šerić et al. · Tourism Management · 2016 · 101 citations

Relevance-determinance Analysis, Performance Studies, Camping Tourism Experience +9

Influence of environmental practices on brand equity, satisfaction and word of mouth

Mihaela Simona Moise, Irene Gil Saura, Maja Šerić et al. · Journal of Brand Management · 2019 · 90 citations

Marketing, Customer Satisfaction, Green Marketing +9

How can perceived consistency in marketing communications influence customer–brand relationship outcomes?

Maja Šerić, Đurđana Ozretić Došen, Vatroslav Škare · European Management Journal · 2019 · 78 citations

Relationship Marketing, Customer Satisfaction, Management +6

ICT, IMC, and Brand Equity in High-Quality Hotels of Dalmatia: An Analysis From Guest Perceptions

Maja Šerić, Irene Gil Saura · Journal of Hospitality Marketing & Management · 2012 · 76 citations

Customer Satisfaction, Digital Marketing, Hospitality +18