Concepedia

Đurđana Ozretić Došen

ĐO

22

Publications

988

Citations

17

H-Index

2002

Active since

Affiliations

University of Zagreb(Current)

Universitat de València

Đurđana Ozretić Došen is an author at University of Zagreb specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementTourismCultureBrand StrategyBrand ManagementConsumer ResearchMarketing StrategyCustomer Satisfaction

Publications per year

2002–2024

22

Publications

22

Principles of Services Marketing

Đurđana Ozretić Došen · 2002 · 194 citations

Marketing, Na Pitanja Poput, Odnose Se +7

Assessments of country of origin and brand cues in evaluating a Croatian, western and eastern European food product

Đurđana Ozretić Došen, Vatroslav Škare, Zoran Krupka · Journal of Business Research · 2006 · 119 citations

Food Marketing, Advertising, Health Sciences +9

How can perceived consistency in marketing communications influence customer–brand relationship outcomes?

Maja Šerić, Đurđana Ozretić Došen, Vatroslav Škare · European Management Journal · 2019 · 78 citations

Relationship Marketing, Customer Satisfaction, Management +6

Is AI-based digital marketing ethical? Assessing a new data privacy paradox

José Ramón Saura, Vatroslav Škare, Đurđana Ozretić Došen · Journal of Innovation & Knowledge · 2024 · 66 citations · Full text

Insights on integrated marketing communications: implementation and impact in hotel companies

Maja Šerić, Irene Gil Saura, Đurđana Ozretić Došen · International Journal of Contemporary Hospitality Management · 2015 · 64 citations

Customer Experience, Customer Satisfaction, Digital Marketing +23

Rows per page

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