Concepedia

Zoran Krupka

ZK

4

Publications

171

Citations

4

H-Index

2006

Active since

Affiliations

University of Zagreb(Current)

Zoran Krupka is an author at University of Zagreb specializing in advertising, management, and marketing.

ORCID

Top concepts

Publications per year

2006–2020

4

Publications

4

Assessments of country of origin and brand cues in evaluating a Croatian, western and eastern European food product

Đurđana Ozretić Došen, Vatroslav Škare, Zoran Krupka · Journal of Business Research · 2006 · 119 citations

, , +9

Impact of Perceived Brand Name Origin on Fashion Brand’s Perceived Luxury

Zoran Krupka, Đurđana Ozretić Došen, Jozo Previšić · Acta Polytechnica Hungarica · 2014 · 20 citations · Full text

Are Consumers Always Greener on the Other Side of the Fence? Factors That Influence Green Purchase Intentions – The Context of Croatian and Swedish Consumers

Branka Dropulić, Zoran Krupka · Market-Tržište · 2020 · 20 citations · Full text

The role of familiarity in the assessment of Turkey’s country/destination image: going beyond soap operas

Đurđana Ozretić Došen, Jozo Previšić, Zoran Krupka et al. · International Journal of Culture Tourism and Hospitality Research · 2018 · 12 citations

, , +19

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