Vatroslav Škare

Assessments of country of origin and brand cues in evaluating a Croatian, western and eastern European food product

Đurđana Ozretić Došen, Vatroslav Škare, Zoran Krupka · Journal of Business Research · 2006 · 119 citations

Food Marketing, Advertising, Health Sciences +9

The determinants and effects of online privacy concerns in the context of e-commerce

Ivan‐Damir Anić, Vatroslav Škare, Ivana Kursan Milaković · Electronic Commerce Research and Applications · 2019 · 95 citations

Privacy Management, Online Customer Behavior, Social Media +12

How can perceived consistency in marketing communications influence customer–brand relationship outcomes?

Maja Šerić, Đurđana Ozretić Došen, Vatroslav Škare · European Management Journal · 2019 · 78 citations

Relationship Marketing, Customer Satisfaction, Management +6

From social networking to willingness to disclose personal data when shopping online: Modelling in the context of social exchange theory

Sigitas Urbonavičius, Mindaugas Degutis, Ignas Zimaitis et al. · Journal of Business Research · 2021 · 73 citations

Online Customer Behavior, Buying Behavior, Social Media +13

Is AI-based digital marketing ethical? Assessing a new data privacy paradox

José Ramón Saura, Vatroslav Škare, Đurđana Ozretić Došen · Journal of Innovation & Knowledge · 2024 · 66 citations · Full text